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Sales Automation and Distribution Process
of Gerçek Kozmetik

 

MARKETING

Follow up activities& campaigns brought up by competitors, therefore immediate change the currently held activities and campaigns and update to the customers.

Numerous activities supported by seasonal promotional materials, visuals and stands, with the help of our strong and well trained salesmen and Beauty Advisors, are organized to support product sell out at different points of sales.




SALES

Our well-trained sales team work at the home office basis , thanks to our wide hi-tech IT structure.

Due to well organized route planning, Unconditional Customer Satisfaction is successfully performed.

Keeping its system up-to-dated with contemporary mobile technology world, Gercek Kozmetik provides PDA machines to its sales team, enabling them to wire orders received from any point of sale throughout Turkey, directly to server, based in the main office online.
This fast operation allows maximum 48 hour delivery time to a customer, with minimum mistake made.

Enabled by GPRS connection with the head office, sales team can easily update  customers concerning current inventory condition, latest campaigns and current balance state.




DISTRIBUTION


MINIMUM DURATION,
MAX DISTRIBUTION SALES POINT...




MINIMUM MISTAKE,
MAX CUSTOMER SATISFACTION...

Orders, wired by Salesmen, are simultaneously tracked by the warehouse, so preparation work starts immediately. Goods are collected from the shelves, with the help of handheld barcode scanners, at the shortest time and packed into our company labeled boxes.

 

Orders are distributed by Gercek Kozmetik, to more than 3000 points of sale, such as chain stores, pharmacies, perfumeries and hair salons, throughout Turkey, with minimum mistake made.

Thanks to our hi-tech IT structure, delivery times to customers are tracked through internet , even after delivery, in order to develop future delivery time and routes, aiming to reach better results and better services.

 

WE DISTRIBUTE BEAUTY...

 



STORAGE AND INVENTORY MANAGEMENT


FLAWLESS,
FREE OF DAMAGE...




MINIMUM DELIVERY TIME,
MAXIMUM ORDER RELEASE...

 

Thanks to our warehouse capacity being more than 2000m2, goods are accepted at contemporary methods and customer orders are prepared  with the help of handheld barcode scanners and addressing system, products are collected from shelves at shortest time  with minimum mistake made.

Due to our warehouse policy based on  periodical analysis of previous sales, together with high storage capacity and technological structure, Gercek Kozmetik is able to provide customers with products ordered at nearly %100 level.

The storage of products is performed in accordance with storing conditions, marked on product labels, taking into consideration product contents, expiry dates and other recommendations or requirements, set by manufacturer.

Due to this strict delivery preparation system, all he products are being controlled , delivery is made with a minimum mistake or damage made, leaving our customer highly satisfied...

 


SALES AUTOMATION

 

Under the framework of Gerçek Cosmetics, "order management"and "warehouse automation program"are used at an advanced level and the technology used as from the moment when the order is taken until the moment it is delivered is ;constantly been developed basing on state-of-the-art technological progresses. Therefore orders are prepared and dispatched at the shortest period without any mistake and damage at maximum volume and "UNCONDITIONAL CUSTOMER SATISFACTION"is targeted.